KIA BRICK TO THE FUTURE

Role: Creative Director Agency: Innocean Milano Year: 2023 

CHALLENGE - Find an unconventional idea coherent with the new Kia target attitude and that could be communicated through all online/offline channels with strongest affinity with early adopters.

IDEA - Connect the innovation that EV6 represents and inspiration. How? Using the object that has always inspired adults and children, LEGO bricks.

EXECUTION - We built the first electrified car 1:1 size using LEGO bricks through the involvement of Riccardo Zangelmi – the only Italian lego certified professional. Through video content on social networks, we have documented all the construction phases. The art work was presented to the best-known journalists and industry influencers with a one-of-a-kind event at the Babila Building Space in Milan.